Solar installer website design that brings in better leads
Homeowners and business owners research solar for weeks before they call anyone. We build websites for solar installers that answer their questions honestly, show your real installs and turn serious buyers into site-survey requests. You see a free mockup first.
$0 upfront. Free first month, then plans from $19 a month. No contract.
Why solar websites struggle to convert
Solar is a considered purchase. People compare installers, read about panels and batteries, ask neighbors and check reviews long before they request a quote. Many installer websites either say too little (a stock photo and a phone number) or try too hard, with flashing banners and promises that make careful buyers suspicious.
The other problem is lead quality. Generic "Get a free quote" forms bring in renters, people outside your area and people who just want a number. Your sales team spends the week chasing contacts who were never going to install.
A good solar company website does the opposite. It explains your process from first consultation to interconnection in plain language, shows installs you've actually completed, makes your service area and certifications obvious, and asks the right questions up front, so the site-survey requests that reach you come from owners who are ready to talk.
Built around how people really buy solar
Each part of the site deals with a problem solar installers run into between the first click and a signed contract.
Too many tire-kickers
Renters, people outside your area and number-shoppers fill your inbox and waste your sales team's time.
What the site does: A site-survey request form that asks whether they own the property, the address, roof type and what they're interested in, so you can tell a serious lead at a glance.
People don't know what happens next
Uncertainty about permits, timelines and the utility makes buyers hesitate.
What the site does: A clear step-by-step section: consultation, system design, permits, installation and interconnection, written in your own words with your typical timeline.
Every installer claims quality
Buyers want to see real roofs, real ground mounts and real battery installs, not stock images.
What the site does: A project gallery organized by type (residential, commercial, battery storage, EV chargers), using photos of your own completed work.
Panels, batteries, chargers: confusing choices
Homeowners hear about batteries and EV chargers but don't know what you offer or why it matters.
What the site does: Simple sections for the products and brands you actually install, each explaining who it suits, without technical overload.
Financing and incentives come up first
People ask about loans, leases and incentives before anything else, and details differ by state and utility.
What the site does: A section that explains the payment options you offer and invites them to ask about the incentives available in their area, without quoting figures that may be out of date.
Certifications and reviews get buried
Your licenses, certifications and good reviews are what separate you from door-to-door sellers.
What the site does: Your certifications, license details and your own customer reviews shown clearly, with a link to your Google profile.
What goes on your solar installer website
Only your real installs, products, certifications and reviews. No savings promises, incentive figures or invented numbers.
- Site-survey request formOwnership, address, roof type and interest, sent straight to your email.
- Step-by-step process sectionConsultation, design, permits, installation and interconnection, in your words.
- Project gallery by typeResidential, commercial, battery storage and EV charger installs you've completed.
- Product sectionsThe panels, inverters, batteries and chargers you actually install.
- Financing and incentives sectionYour payment options, and an invitation to ask about incentives in their area.
- Service area map or listCounties and cities you serve, so out-of-area requests drop.
- Certifications and license detailsShown exactly as you hold them, with your Google reviews alongside.
- Quick-loading pages on any phoneHosting, SSL security and your own domain connected for you.
See a sample solar installer website
Brightfield Solar Co. is a sample site we designed for a local residential and commercial installer: clean sky blue and sunny gold, a five-step process and a site-survey request form. Your site is designed around your own brand, installs and service area.
See a sample siteWe know the solar industry
Rizwan, who founded Weblit Studio, has worked on many projects with American companies in the solar industry. That means we understand the difference between a site survey and a sales appointment, why interconnection holds up projects, and why a buyer who asks about batteries is often worth a quick call back. We also redesigned the website for kWh Systems, a solar design and engineering firm serving installers and EPCs across North America.
What we need from you
Your logo, photos of installs you've completed, the products and brands you work with, your service area, your certifications and license details, and how your process and payment options work. We write the text in plain language, and you approve every word, especially anything about financing and incentives, before it goes live.
Why we don't put savings numbers on your site
Incentives, utility rates and savings change often and differ by state and utility. A number that's right today can be wrong in six months, and that's the kind of claim that gets installers into trouble. Your site explains the incentives available in your area in your own words and invites people to ask, and your team gives exact figures in the proposal.
How we build your solar installer website
A careful process for a careful purchase, and you approve every claim on the site.
We draft a mockup around your process
Your installs, products, service area and step-by-step process go into a free preview of your new site.
Your team checks every claim
You review the wording on products, financing and incentives. Two rounds of changes are included before launch.
We launch and keep it accurate
We connect your domain and host the site, and update products, photos and process details as your offer changes.
Solar installer website pricing.
Clear monthly plans for sites of up to five pages. No setup fee and no contract.
Website
first month free, $0 setup, no contract
- Custom website for your business, up to 5 pages
- Free hosting, security (SSL) and domain connection
- Mobile-friendly, with a contact and quote form to your email
- One small update every month
- Two rounds of changes before launch
Website + basic automation
first month free, $0 setup, no contract
- Everything in Website
- Basic automation: instant reply to new enquiries, lead alerts to your phone or email, and leads saved to a Google Sheet
- Follow-up or review-request emails
- Free website chatbot
Advanced automation
quoted after a short call, also with $0 upfront
- Multi-step workflows, like follow-up sequences, review requests and booking or CRM integrations
- Automation across more than one email address, inbox or account
- Setup, testing and monitoring
You own the domain. Larger solar sites with many pages, CRM connections and advanced automation are quoted after a short call, before any work starts.
Solar installer website questions.
What does a solar installer website cost with Weblit Studio?
We start with a free mockup of your solar company's site. If you go ahead, the first month is free, then $19 a month for a website of up to five pages, or $29 a month with basic automation that replies instantly to site-survey requests and alerts your team. Larger sites are quoted after a short call. Your domain stays in your name.
Will the website show tax credits or savings numbers?
No. Incentives and savings change and differ by state and utility, so we don't publish figures. Your site explains the incentives available in your area in your own words and invites people to ask during their consultation.
Can the form filter out renters and people outside our area?
Yes. The site-survey form asks whether they own the property, their address and roof type, and your service area is clear on the page. You still decide who to call, but you can see at a glance who's ready.
Can we show batteries and EV chargers as well as panels?
Yes. Each product you install gets its own short section, including battery storage and EV chargers, using the brands you actually work with.
We already have a website. Can you redo it?
Yes. We'll build a free mockup of a new site so you can compare it side by side with your current one. A site of up to five pages fits the plans above; bigger sites are quoted after a short call.
Where is Weblit Studio based?
Weblit Studio is a small remote studio based in Pakistan. Rizwan, the founder, has worked on many projects with American companies, especially in solar, so he knows how installers sell and work. You deal with him directly during US business hours, the mockup and first month are free, and your domain stays in your name.
Helpful guides
Background reading for solar installers.
Other trades we build for: Tree services · HVAC · Fence companies · Cleaning businesses · Concrete contractors.
See your solar website before you pay.
Send us your company name and service area, and we'll build a free mockup with your process and installs. You decide after you've seen it.