/* Shared styles for the industry pages, guides and 404 page (same look as the homepage). */
:root {
  --ink: #1B2230;
  --slate: #5B6472;
  --paper: #F6F7F9;
  --white: #FFFFFF;
  --signal: #F2C230;
  --pine: #0F5E5A;
  --line: #DDE1E7;
  --display: "Bricolage Grotesque", "Arial Narrow", Arial, sans-serif;
  --body: "Karla", "Helvetica Neue", Arial, sans-serif;
  --wrap: 1120px;
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
section[id] { scroll-margin-top: 72px; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--body); font-size: 1.0625rem; line-height: 1.6; padding-bottom: env(safe-area-inset-bottom, 0px); }
img { max-width: 100%; display: block; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--pine); outline-offset: 3px; border-radius: 4px; }
.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 24px; }
h1, h2, h3 { font-family: var(--display); line-height: 1.08; margin: 0; letter-spacing: -0.02em; }
h2 { font-size: clamp(1.9rem, 4.2vw, 2.8rem); font-weight: 800; max-width: 22ch; }
h3 { font-size: 1.3rem; font-weight: 700; }
p { margin: 0; }
.lead { color: var(--slate); font-size: 1.15rem; max-width: 60ch; }

/* Header */
.site-header { position: sticky; top: 0; z-index: 10; background: rgba(246, 247, 249, 0.92); backdrop-filter: blur(8px); border-bottom: 1px solid var(--line); padding-top: env(safe-area-inset-top, 0px); }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 68px; gap: 16px; }
.logo { font-family: var(--display); font-weight: 800; font-size: 1.35rem; text-decoration: none; display: flex; align-items: center; gap: 10px; white-space: nowrap; }
.logo-mark { width: 32px; height: 32px; flex-shrink: 0; }
.nav { display: flex; gap: 28px; align-items: center; }
.nav a { text-decoration: none; font-weight: 500; color: var(--slate); }
.nav a:hover { color: var(--ink); }
.nav .nav-book { font-weight: 700; color: var(--pine); }
.btn { display: inline-block; text-decoration: none; font-weight: 700; background: var(--ink); color: var(--white); padding: 14px 22px; border-radius: 10px; border: 0; cursor: pointer; font-family: var(--body); font-size: 1rem; }
.btn:hover { background: #2B3446; }
.btn-signal { background: var(--signal); color: var(--ink); }
.btn-signal:hover { background: #E5B31C; }
.btn-ghost { background: transparent; border: 2px solid var(--ink); color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--white); }
.btn-book-light { background: transparent; border: 2px solid var(--signal); color: var(--signal); }
.btn-book-light:hover { background: var(--signal); color: var(--ink); }
.nav .btn { color: var(--white); padding: 10px 16px; white-space: nowrap; }
@media (max-width: 760px) { .nav a:not(.btn) { display: none; } }
@media (max-width: 420px) { .nav .btn { padding: 8px 12px; font-size: 0.9rem; } .logo { font-size: 1.15rem; } }

/* Page hero */
.page-hero { background: var(--ink); color: var(--white); padding: 64px 0 72px; position: relative; overflow: hidden; isolation: isolate; }
.page-hero::before { content: ""; position: absolute; inset: 0; background-image: linear-gradient(rgba(255,255,255,0.04) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.04) 1px, transparent 1px); background-size: 48px 48px; pointer-events: none; z-index: -1; }
.page-hero::after { content: ""; position: absolute; width: 520px; height: 520px; right: -140px; top: -160px; background: radial-gradient(circle, rgba(242,194,48,0.2), transparent 65%); pointer-events: none; z-index: -1; }
.crumbs { font-size: 0.9rem; color: #9AA3B2; margin-bottom: 18px; }
.crumbs a { color: #C3CAD6; text-decoration: none; }
.crumbs a:hover { color: var(--white); text-decoration: underline; }
.page-hero h1 { font-size: clamp(2.3rem, 5.6vw, 4rem); font-weight: 800; max-width: 19ch; }
.page-hero .lead { color: #C3CAD6; margin-top: 18px; }
.hero-actions { margin-top: 28px; display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.hero-note { color: #C3CAD6; font-size: 0.95rem; margin-top: 18px; }
.hero-note strong { color: var(--signal); }
.guide-hero h1 { max-width: 24ch; font-size: clamp(2.1rem, 5vw, 3.4rem); }
.meta-line { color: #9AA3B2; font-size: 0.95rem; margin-top: 16px; }

/* Sections */
section { padding: 80px 0; }
.section-head { margin-bottom: 40px; }
.section-head .lead { margin-top: 14px; }
.band { background: var(--white); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.warm-band { background: #FFF6D6; }
.pine-band { background: var(--pine); color: var(--white); }
.pine-band .lead { color: #CFE3E1; }

/* Long-form text */
.prose { max-width: 70ch; }
.prose h2 { margin: 48px 0 16px; max-width: none; font-size: clamp(1.6rem, 3.4vw, 2.2rem); }
.prose h2:first-child { margin-top: 0; }
.prose h3 { margin: 30px 0 10px; }
.prose p { margin: 0 0 16px; }
.prose ul, .prose ol { margin: 0 0 18px; padding-left: 22px; }
.prose li { margin-bottom: 8px; }
.prose li::marker { color: var(--pine); }
.prose a { color: var(--pine); font-weight: 700; text-underline-offset: 3px; }
.prose strong { color: var(--ink); }
.callout { background: var(--white); border: 1px solid var(--line); border-left: 5px solid var(--signal); border-radius: 12px; padding: 18px 22px; margin: 26px 0; }
.callout p:last-child { margin-bottom: 0; }

/* Problem / fix grid */
.pairs { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.pair { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 28px; }
.pair .tag { display: inline-block; font-size: 0.78rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--pine); margin-bottom: 10px; }
.pair p { color: var(--slate); margin-top: 10px; }
.pair .fix { color: var(--ink); border-top: 1px solid var(--line); padding-top: 12px; margin-top: 14px; }
.pair .fix b { color: var(--pine); }
@media (max-width: 760px) { .pairs { grid-template-columns: 1fr; } }

/* Feature checklist */
.checks { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 40px; }
.checks li { padding: 14px 0 14px 32px; position: relative; border-bottom: 1px solid var(--line); }
.checks li::before { content: ""; position: absolute; left: 4px; top: 21px; width: 12px; height: 7px; border-left: 3px solid var(--pine); border-bottom: 3px solid var(--pine); transform: rotate(-45deg); }
.checks b { display: block; }
.checks span { color: var(--slate); font-size: 0.98rem; }
@media (max-width: 760px) { .checks { grid-template-columns: 1fr; } }

/* Sample site callout */
.sample-box { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 32px; align-items: center; background: var(--white); border: 1px solid var(--line); border-radius: 22px; padding: 36px; box-shadow: 0 24px 50px -34px rgba(27,34,48,0.5); }
.sample-box p { color: var(--slate); margin-top: 12px; }
.sample-box .btn { margin-top: 22px; }
.mini-site { border-radius: 14px; overflow: hidden; border: 1px solid var(--line); background: #EEF1F4; font-size: 0.85rem; }
.mini-site .bar { display: flex; gap: 6px; padding: 10px 12px; }
.mini-site .bar i { width: 9px; height: 9px; border-radius: 50%; background: #CDD3DC; display: block; }
.mini-site .top { padding: 12px 16px; font-weight: 700; display: flex; justify-content: space-between; align-items: center; background: var(--white); }
.mini-site .top span { padding: 5px 10px; border-radius: 6px; color: #fff; font-size: 0.8rem; }
.mini-site .hero-mini { padding: 22px 16px; color: #fff; }
.mini-site .hero-mini b { display: block; font-family: var(--display); font-size: 1.15rem; line-height: 1.15; }
.mini-site .hero-mini em { display: inline-block; margin-top: 12px; font-style: normal; font-weight: 700; padding: 6px 10px; border-radius: 6px; }
@media (max-width: 760px) { .sample-box { grid-template-columns: 1fr; padding: 26px; } }

/* Steps */
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 36px; counter-reset: step; }
.steps li { counter-increment: step; border-top: 4px solid var(--signal); padding-top: 18px; }
.steps li::before { content: "Step " counter(step); display: block; font-weight: 700; color: var(--signal); margin-bottom: 8px; }
.steps p { color: #DCEBE9; margin-top: 8px; }
@media (max-width: 760px) { .steps { grid-template-columns: 1fr; gap: 26px; } }

/* Pricing */
.zero-banner { display: flex; align-items: center; gap: 14px; background: var(--ink); color: var(--white); border-radius: 16px; padding: 16px 22px; margin-bottom: 26px; font-size: 1.05rem; flex-wrap: wrap; }
.zero-banner b { color: var(--signal); font-family: var(--display); font-size: 1.35rem; white-space: nowrap; }
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
.plan { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 30px; display: flex; flex-direction: column; position: relative; }
.plan.zero { border: 2px solid var(--ink); box-shadow: 0 24px 50px -30px rgba(27,34,48,0.55); }
.plan.featured { background: var(--ink); color: var(--white); border-color: var(--ink); }
.plan.featured .plan-sub { color: #B7BFCC; }
.plan-badge { position: absolute; top: -13px; left: 50%; transform: translateX(-50%); background: var(--signal); color: var(--ink); font-weight: 800; font-size: 0.8rem; letter-spacing: 0.04em; text-transform: uppercase; border-radius: 999px; padding: 4px 12px; white-space: nowrap; }
.plan-price { font-family: var(--display); font-weight: 800; font-size: 2.6rem; margin-top: 14px; line-height: 1; }
.plan-price small { font-family: var(--body); font-size: 1rem; font-weight: 500; }
.plan-sub { color: var(--slate); margin-top: 8px; }
.plan ul { list-style: none; padding: 0; margin: 22px 0 26px; flex: 1; }
.plan li { padding: 9px 0 9px 28px; position: relative; border-bottom: 1px solid rgba(128, 138, 153, 0.25); }
.plan li::before { content: ""; position: absolute; left: 2px; top: 16px; width: 12px; height: 7px; border-left: 3px solid var(--pine); border-bottom: 3px solid var(--pine); transform: rotate(-45deg); }
.plan.featured li::before { border-color: var(--signal); }
.plan .btn { display: block; text-align: center; margin-top: auto; }
.pricing-note { margin-top: 24px; color: var(--slate); max-width: 70ch; }
@media (max-width: 980px) { .plans { grid-template-columns: 1fr; max-width: 560px; } }

/* FAQ */
.faq { max-width: 780px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; padding: 20px 40px 20px 0; font-weight: 700; font-size: 1.1rem; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 16px; font-size: 1.6rem; font-weight: 500; color: var(--pine); }
.faq details[open] summary::after { content: "\2212"; }
.faq details p { color: var(--slate); padding-bottom: 20px; max-width: 66ch; }

/* Closing call to action */
.cta-band { background: var(--ink); color: var(--white); }
.cta-band .wrap { display: flex; justify-content: space-between; align-items: center; gap: 28px; flex-wrap: wrap; }
.cta-band p { color: #B7BFCC; margin-top: 12px; max-width: 52ch; }
.cta-band .actions { display: flex; gap: 12px; flex-wrap: wrap; }

/* Cards for industries and guides */
.card-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.card { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 26px; text-decoration: none; color: var(--ink); display: flex; flex-direction: column; gap: 8px; transition: transform 0.2s ease, box-shadow 0.2s ease; }
.card:hover { transform: translateY(-3px); box-shadow: 0 22px 40px -26px rgba(27,34,48,0.45); }
.card .kicker { font-size: 0.78rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--pine); }
.card b { font-family: var(--display); font-size: 1.25rem; line-height: 1.2; }
.card p { color: var(--slate); font-size: 0.98rem; flex: 1; }
.card .go { font-weight: 700; color: var(--pine); }
@media (max-width: 900px) { .card-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .card-grid { grid-template-columns: 1fr; } }
@media (prefers-reduced-motion: reduce) { .card { transition: none; } .card:hover { transform: none; } html { scroll-behavior: auto; } }

/* Footer */
footer { background: var(--ink); color: #8A94A6; border-top: 1px solid #2E3748; padding: 28px 0; font-size: 0.9rem; }
footer .wrap { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; align-items: center; }
footer .footer-products a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }
footer .social { display: inline-flex; align-items: center; gap: 10px; }
footer .social a { width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; background: #2E3748; color: #FFFFFF; }
footer .social a:hover, footer .social a:focus-visible { background: var(--signal); color: var(--ink); }
footer .social svg { width: 18px; height: 18px; }
footer .footer-links { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 40px; padding-bottom: 22px; margin-bottom: 22px; border-bottom: 1px solid #2E3748; align-items: start; }
footer .footer-links b { display: block; color: #C3CAD6; font-weight: 700; margin-bottom: 8px; }
footer .footer-links a { color: #A9B2C1; text-decoration: none; display: inline-block; margin: 0 16px 6px 0; }
footer .footer-links a:hover { color: var(--white); text-decoration: underline; }
@media (max-width: 700px) { footer .footer-links { grid-template-columns: 1fr; } }

/* WhatsApp button */
.wa-float { position: fixed; right: 20px; bottom: calc(20px + env(safe-area-inset-bottom, 0px)); z-index: 50; width: 60px; height: 60px; border-radius: 50%; background: #25D366; color: #FFFFFF; display: grid; place-items: center; box-shadow: 0 10px 24px -8px rgba(0,0,0,0.45); }
.wa-float svg { width: 32px; height: 32px; }
.wa-float .wa-tip { position: absolute; right: 72px; white-space: nowrap; background: var(--ink); color: #FFFFFF; font-weight: 700; font-size: 0.9rem; padding: 8px 12px; border-radius: 10px; opacity: 0; transform: translateX(6px); transition: opacity 0.2s ease, transform 0.2s ease; pointer-events: none; }
.wa-float:hover .wa-tip, .wa-float:focus-visible .wa-tip { opacity: 1; transform: none; }
@media (max-width: 600px) { .wa-float { width: 54px; height: 54px; right: 14px; bottom: calc(14px + env(safe-area-inset-bottom, 0px)); } .wa-float .wa-tip { display: none; } }